SEO stands for Search Engine Optimization. SEO optimizes websites, web pages and content for the purposes of ranking higher in search engines (Google, Yahoo, Bing).

Adding SEO to your website can help boost your business to the top of the search engines allowing you to be found first when a potential customer submits a search. This helps increase your website traffic, and thus expand your work traffic.

Search engines use crawlers to gather information across the internet to populate their big databases, called “indexes”. These crawlers will look for images, keywords, specific pages and links. Crawlers begin from a known web page and then follow links from that page to other pages.

This helps the search engine collect data so they are giving you direct, relevant answers to your questions. The more this is used the more precise the algorithms get when it comes to pinpointing exactly what you are looking for.

Having so much information at our fingertips it is easy to get overwhelmed with all the choices. When Google recommends a company most people will pursue the first three options recommended, they aren’t going to search through a myriad of pages to find your business.

SEO is crucial to get you to the front page of search results to get you the most reach possible to grow your customer base.